{"id":1367,"date":"2019-01-08T21:04:10","date_gmt":"2019-01-09T02:04:10","guid":{"rendered":"https:\/\/clearviewcom.com\/?p=1367"},"modified":"2019-01-16T10:59:13","modified_gmt":"2019-01-16T15:59:13","slug":"how-to-write-a-media-pitch-journalists-wont-hate","status":"publish","type":"post","link":"https:\/\/clearviewcom.com\/how-to-write-a-media-pitch-journalists-wont-hate\/","title":{"rendered":"How to Write a Media Pitch Journalists Won\u2019t Hate"},"content":{"rendered":"

I\u2019m a recovering journalist \u2026 a veteran of almost 20 years as a daily newspaper reporter and editor. Now, I interact with reporters and editors almost daily, and the art of the media pitch has changed considerably in the past 10 years. So, I asked our leading writer, Libby Baldwin, to give us a bit of an update on story pitching tips and techniques. All PR people, listen up!<\/em> \u2013 Andrew Bowen, APR, CEO of Clearview Communications + PR<\/p>\n

<\/p>\n

<\/div>\n

By Libby Baldwin<\/em><\/p>\n

Consider this familiar scenario: You have painstakingly crafted a perfect press release<\/a><\/em>. You\u2019ve got the attention-grabbing opener, just enough details to whet the whistle, great quotes that inspire even greater questions. No reporter, editor or blogger in his or her right mind would pass up this extraordinary new story, product or business. You\u2019re a seasoned professional, and you know what they\u2019re looking for. You send it off to every media outlet under the sun, and ready yourself for an influx of emails.<\/p>\n

They don\u2019t come.<\/p>\n

Here\u2019s the hard-to-swallow truth: Reporters get dozens of press releases every day, sometimes hundreds if they\u2019re in a larger market. Your release may be flawless, but so are most others. Most likely, unless you have a way to stand out from the crowd, your release will be scrolled right past and disappear into the ether. So read on for these surefire ways to get noticed.<\/p>\n

Relate your story to their beat<\/h3>\n

The number-one thing journalists want from PR folks: do your research. Take the time to find out what that specific reporter writes about, and personalize your pitch with a clear explanation as to how it relates to their beat and their local community. Don\u2019t just email blast an entire newsroom; a crime reporter is not going to care about a new fleet of vegan food trucks. As a reporter, if I open an email with my name at the top but I see a subject that\u2019s got nothing to do with my beat or my area, I\u2019m probably just going to mark your emails as spam, because it\u2019s clear that you sent the same pitch to everyone and just changed the first name. It\u2019s equivalent to avoiding all of the Nigerian princes that seem to want ME to keep their millions safe.<\/p>\n

Make it easy to follow up<\/h3>\n

The second: Make it easy for the reporter to follow up. Include a list of quotable experts and their contact information. Anticipate the questions you\u2019ll be asked, perhaps by preparing a fact sheet with pertinent, trackable data. Send photos and video with full permission to use it; staff photographers are dropping like flies these days too. If you provide good sources of background information and reliable experts on the subject, your pitch is a lot more likely to turn into a story.<\/p>\n

Know when to take no for an answer<\/h3>\n

The third: Know when to take no for an answer. There are many factors that go into deciding whether a story is worth precious ink, and in today\u2019s reality of decaying journalism, most of them have nothing to do with how good your pitch is. If the reporter says no, simply accept and follow up in a few weeks or months to see if anything has changed. Don\u2019t \u201ccircle back\u201d eight more times in the next three days to ask if your pitch was seen. Treat reporters the way you would treat a date that hasn\u2019t called you in a week: if he wants you, he\u2019ll come and get you. If he doesn\u2019t, well, he\u2019s just not that into you.<\/p>\n

Craft your subject line to draw them in<\/h3>\n

Finally, don\u2019t underestimate the subject line. Most of the time, that\u2019s the only part of your pitch that gets read. Make it count. Try drawing attention by using the reporter or editor\u2019s name and their specific city. Think of your subject line as your micro-pitch: You\u2019re trying to appeal to how this might help readers, or you\u2019re trying to spark such curiosity that the email demands to be opened. Don\u2019t be afraid to be funny or even throw in a curse word or two. DO be afraid, however, to do the reporter\u2019s job, as in, \u201cHere\u2019s a story that\u2019s PERFECT for your readers!\u201d Never, ever do that. Just say no.<\/p>\n

There you have it. Go forth and pitch!<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m a recovering journalist \u2026 a veteran of almost 20 years as a daily newspaper reporter and editor. Now, I interact with reporters and editors almost daily, and the art of the media pitch has changed considerably in the past 10 years. So, I asked our leading writer, Libby Baldwin, to give us a bit […]<\/p>\n","protected":false},"author":5,"featured_media":1368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[57,33],"yoast_head":"\nHow to Write a Media Pitch Journalists Won\u2019t Hate - Clearview Communications + PR<\/title>\n<meta name=\"description\" content=\"The art of the media pitch has changed considerably in the past 10 years. 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