{"id":1383,"date":"2019-01-16T11:02:22","date_gmt":"2019-01-16T16:02:22","guid":{"rendered":"https:\/\/clearviewcom.com\/?p=1383"},"modified":"2019-01-16T14:24:20","modified_gmt":"2019-01-16T19:24:20","slug":"yes-6-laws-persuasive-communication","status":"publish","type":"post","link":"https:\/\/clearviewcom.com\/yes-6-laws-persuasive-communication\/","title":{"rendered":"How to Get to Yes with 6 Laws of Persuasive Communication"},"content":{"rendered":"

I\u2019m having genuine interest from people in my presentation to groups on the topic, \u201cPersuasive messaging for leaders \u2013 how to get to \u2018yes\u2019!\u201d<\/strong> A major reason for the popularity of the subject is that so many people find it difficult to persuade other people to their point of view in what I believe is the most fractious public and personal communications environment I \u00a0have witnessed in my lifetime (the Vietnam era included).<\/p>\n

<\/p>\n

The presentation provides insights into the five basic types of decision makers and what words to use in your argument to persuade them to your point of view (Harvard University, et al)<\/a>. If you layer onto your argument one or more of the six laws of persuasive communication and messaging, as identified by persuasion guru Robert Cialdini<\/a>, the probability of achieving agreement, buy-in or support is enhanced and often assured.<\/p>\n

We also teach the application of the concepts of communication identified by Wilbur Schramm and his teams in the 1950s, which contemplated that in order to achieve understanding, the encoder of the information must understand how the decoder will receive and interpret it.<\/p>\n

Understand How the Receiver will Interpret Your Communication<\/h3>\n

And that brings me to the current uncivil war between the executive and legislative branch of the federal government. Senate Minority Leader Chuck Schumer (D-NY) exhibits aspects of the thinker and skeptic styles of decision making. House Speaker Nancy Pelosi (D-CA), in my view, is clearly a thinker and controller, with a little bit of the charismatic sprinkled in.<\/p>\n

President Trump\u2019s decision making styles are situational. That is, his decision making process is mercurial and varies depending on the decision he is facing or question he is asked. On foreign affairs, healthcare, the economy and the environment, he shows symptoms of being a follower. (He often uses the phrase, \u201cA lot of people believe,\u201d or, \u201cA lot of people didn\u2019t know,\u201d meaning himself). On most decisions, however, he is clearly a controller with ego unchecked. Those are powerful traits for a real estate developer. Other times in other situations, Trump is a charismatic and a skeptic in his decision making styles. Unless you\u2019ve worked with him a lot, you may be stymied as to which style of decision making you are going to understand to persuade him.<\/p>\n

Thus the impasse in which our government is now mired. On the legislative side, you have Democratic leaders who are thinkers, skeptics, controllers and slightly charismatic. In Trump, we have a mixture of all five decision-making styles: thinker, charismatic, follower, skeptic and controller.<\/p>\n

Use the Six Laws of Persuasion to Understand the Government Shutdown of 2018-2019<\/h3>\n

So, which of the six laws of persuasion should each side use to get their way with the other? According to Cialdini, they can choose from liking, scarcity, social validation, authority, reciprocation or consistency. Consistency is keeping your word. That might work, but can you do that in politics. Reciprocation, of course, is giving when the other party gives. That might help, too. Liking is out of the question because it appears there\u2019s no love lost on either side and name-calling now is in vogue. \u00a0Social validation? Not so much\u2026everybody isn\u2019t doing this. Scarcity will work if one side can demonstrate it has more votes (power) than the other side.<\/p>\n

My point, of course, is not to take sides, but to try to use the government impasse to offer insights into how a more productive, effective and fair outcome can evolve for the benefit of both sides when we can assess each other\u2019s decision-making styles and apply the simple laws of persuasive communication to reach our objectives.<\/p>\n

In closing, I\u2019ll say I know that the late Stephen Covey is rolling in his grave. In his seminal works on effective human interaction, anchored by the book, The Seven Habits of Highly Effective People<\/em>, his Habit No. 5 was a rule Trump, Pelosi and company have criminally violated: \u201cSeek first to understand, and then to be understood.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m having genuine interest from people in my presentation to groups on the topic, \u201cPersuasive messaging for leaders \u2013 how to get to \u2018yes\u2019!\u201d A major reason for the popularity of the subject is that so many people find it difficult to persuade other people to their point of view in what I believe is […]<\/p>\n","protected":false},"author":5,"featured_media":1384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[47],"tags":[60,14,58,59],"yoast_head":"\nHow to Get to Yes with 6 Laws of Persuasive Communication<\/title>\n<meta name=\"description\" content=\"How to Get to Yes with 6 Laws of Persuasive Communication is a popular topic today because of the fractious public and personal communications environment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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