{"id":1415,"date":"2019-02-24T20:45:11","date_gmt":"2019-02-25T01:45:11","guid":{"rendered":"https:\/\/clearviewcom.com\/?p=1415"},"modified":"2019-02-24T20:45:15","modified_gmt":"2019-02-25T01:45:15","slug":"beware-the-3-word-call-a-look-at-the-good-the-bad-and-ugly","status":"publish","type":"post","link":"https:\/\/clearviewcom.com\/beware-the-3-word-call-a-look-at-the-good-the-bad-and-ugly\/","title":{"rendered":"Beware the 3-word call:  A look at the good, the bad and ugly"},"content":{"rendered":"\n<p>As\na communicator, amateur historian and linguist, I am fascinated by the power of\nwords, especially 3-word admonitions thrown about to persuade people to take\naction. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>While\nit might seem that Donald Trump has risen to new heights (or lows, depending on\nyour viewpoint) in his use of 3-word motivational refrains, he\u2019s only following\na time-honored trend for call and response seen throughout history.<\/p>\n\n\n\n<ul><li>\u201cLock her up!\u201d <\/li><li>\u201cPhony election polls!\u201d<\/li><li>\u201cIt\u2019s fake news!\u201d<\/li><li>\u201cBuild the wall!\u201d<\/li><li>\u201cDrain the swamp!\u201d<\/li><li>\u201cRepeal and replace!\u201d<\/li><li>\u201cKeep America Great!\u201d<\/li><li>And now, \u201cFinish the Wall!\u201d<\/li><\/ul>\n\n\n\n<p>While\nTrump has used those and other gems to incite his base, and which have come to\ncharacterize his candidacy, personality and presidency, they are not the most\npowerful or creative used in politics in past centuries.<\/p>\n\n\n\n<p>\u201cPeace!\nBread! Land!\u201d will be recalled as Vladimir Lenin\u2019s promise to the Russian\npeople to motivate them to join the Russian Revolution 1917-1923. It worked. <\/p>\n\n\n\n<p>\u201cCapitalist\nrunning dogs!\u201d was first coined by Mao Tse Tung to describe westerners, and of\nlate was used widely by the Kim empire in North Korea to incite the proletariat\nto hate Americans.<\/p>\n\n\n\n<p>Fidel\nCastro: \u201cThieves. Traitors. Interventionists!\u201d<\/p>\n\n\n\n<p>Chanted\nNazis in old Germany: \u201cBlood and soil!\u201d<\/p>\n\n\n\n<p>America\nin the war years: \u201cRemember Pearl Harbor!\u201d<\/p>\n\n\n\n<p>Over\nthe years, we\u2019ve heard these anti-war slogans, some more powerful than others:<\/p>\n\n\n\n<ul><li>\u201cEnd endless war!\u201d<\/li><li>\u201cWar is failure.\u201d<\/li><li>\u201cNo more war!\u201d<\/li><li>\u201cBrains not bombs.\u201d<\/li><li>\u201cBooks not bombs.\u201d<\/li><\/ul>\n\n\n\n<p>Remember\nthe cries of the boy tribe in the movie <em>Lord\nof the Flies<\/em>: \u201cKill the pig. Slit his throat. Bash him in!\u201d? (Haven\u2019t heard\nthose in Washington yet, thankfully).<\/p>\n\n\n\n<p>While\nthe above examples are angry, burly and brutish, there have been some that were\nmeant to be generally inspiring. Some examples:<\/p>\n\n\n\n<ul><li>\u201cYes we can.\u201d Obama campaign<\/li><li>\u201cI like Ike.\u201d Eisenhower campaign<\/li><li>\u201cOn your side.\u201d Dukakis campaign<\/li><li>\u201cPutting people first.\u201d Clinton, 1992<\/li><li>\u201cHillary for America\u201d and \u201cI\u2019m with her\u201d were about\nthe weakest we\u2019ve seen lately.<\/li><li>\u201cUnion. Liberty. Peace\u201d Abraham Lincoln<\/li><li>\u201cReform Prosperity. Peace.\u201d John McCain presidential\ncampaign.<\/li><li>\u201cWho but Hoover?<\/li><\/ul>\n\n\n\n<p>Then\nthere\u2019s Louisiana Governor Huey Long, who didn\u2019t want to be limited to just\nthree words, and came up with this gem, \u201cTwo chickens in every pot, a car in\nevery garage.\u201d<\/p>\n\n\n\n<p>Remember\n\u201cGod is love,\u201d \u201cJesus loves me,\u201d \u201cLove is kind,\u201d \u201cLove conquers all\u201d, \u201cForgive\nand forget\u201d? <\/p>\n\n\n\n<p>There\u2019s\njust something easy about a 3-word slogan to understand and remember. How about\n\u201cJust do it.\u201d?<\/p>\n\n\n\n<p>And\nsometimes, there\u2019s no need for three. Just one word sends chills down the spine\nand still evokes a vision of a terrible political ideology:&nbsp; <em>\u201cLebensraum!\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a communicator, amateur historian and linguist, I am fascinated by the power of words, especially 3-word admonitions thrown about to persuade people to take action.<\/p>\n","protected":false},"author":5,"featured_media":1418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beware the 3-word call: A look at the good, the bad and ugly - Clearview Communications + PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clearviewcom.com\/beware-the-3-word-call-a-look-at-the-good-the-bad-and-ugly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beware the 3-word call: A look at the good, the bad and ugly - 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