{"id":940,"date":"2017-10-31T15:37:53","date_gmt":"2017-10-31T15:37:53","guid":{"rendered":"https:\/\/clearviewcom.com\/?p=940"},"modified":"2018-03-19T15:26:23","modified_gmt":"2018-03-19T19:26:23","slug":"social-digital_media_planning_is_key_to_success","status":"publish","type":"post","link":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/","title":{"rendered":"Social\/Digital Media: Planning is the key to your success"},"content":{"rendered":"<p>Launching a social media campaign as a key component of your marketing and traditional media strategy can have valuable positive results.<\/p>\n<p>If not well planned, however, with measurable objectives for your target audiences, your social media campaign will be an expensive, embarrassing flop.<\/p>\n<p><!--more--><\/p>\n<p>Executives should resist the call from others to, &#8220;<em>hey, let&#8217;s get this out on social media!<\/em>&#8221;\u00a0<strong>Stop right there. Instead, follow these guidelines:<\/strong><\/p>\n<h2>Set your objectives.<\/h2>\n<p><strong>Your campaign&#8217;s measurable objectives may be &#8230;<\/strong><\/p>\n<ul>\n<li>Planning for a crisis<\/li>\n<li>Crisis response (if you haven&#8217;t done the above, right?)<\/li>\n<li>New product launch<\/li>\n<li>New business development; lead generation<\/li>\n<li>Sales (or, to shorten the sales cycle)<\/li>\n<li>Major organizational milestone announcement<\/li>\n<li>News!<\/li>\n<li>Developing a competitive advantage<\/li>\n<li>Branding or rebranding; brand defense<\/li>\n<li>Behavior change<\/li>\n<\/ul>\n<h2>What else? Be creative!<\/h2>\n<ul>\n<li><strong>Determine the specific target audience<\/strong> or audiences to which you want to communicate.\n<ul>\n<li>Know their age, gender preferences, income, education, language proficiencies, ethnicity, marital and family status, political biases, buying, eating and leisure habits, employment, and a host of other characteristics (height, weight, eye-color? Sure). The more the better.<\/li>\n<\/ul>\n<\/li>\n<li>In your plan, be equally specific about <strong>what action you want your target audiences to take<\/strong>, what behaviors you want them to change, by when, and for how long.\n<ul>\n<li>Determine the metrics for change measurement<\/li>\n<\/ul>\n<\/li>\n<li>With support from market\/consumer research,<strong> identify and market test the messaging<\/strong> that will move the audience to your desired actions (as stated in your objectives).\n<ul>\n<li>To those who warn you that &#8220;market research is too expensive,&#8221; ask them if they would please calculate the cost of the campaign&#8217;s failure.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Identify the social media platforms<\/strong> with which your target audiences interact. There are hundreds. However, because you have narrowed down your specific target audience and know them intimately, and know the messaging that will motivate them, you are able to select the right social media platform that will move the needle.<\/li>\n<li><strong>Assign responsibility and authority<\/strong> for managing the campaign, knowing that frequency of posting is essential to cut through the clutter and reach your objectives.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Launching a social media campaign as a key component of your marketing and traditional media strategy can have valuable positive results. If not well planned, however, with measurable objectives for your target audiences, your social media campaign will be an expensive, embarrassing flop.<\/p>\n","protected":false},"author":5,"featured_media":942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social\/Digital Media: Planning is the key to your success - Clearview Communications + PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social\/Digital Media: Planning is the key to your success - Clearview Communications + PR\" \/>\n<meta property=\"og:description\" content=\"Launching a social media campaign as a key component of your marketing and traditional media strategy can have valuable positive results. If not well planned, however, with measurable objectives for your target audiences, your social media campaign will be an expensive, embarrassing flop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/\" \/>\n<meta property=\"og:site_name\" content=\"Clearview Communications + PR\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-31T15:37:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-19T19:26:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/social-media-strategy-planning.png\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrew Bowen, APR\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Andy_CCPR\" \/>\n<meta name=\"twitter:site\" content=\"@Andy_CCPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew Bowen, APR\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/\"},\"author\":{\"name\":\"Andrew Bowen, APR\",\"@id\":\"https:\/\/clearviewcom.com\/#\/schema\/person\/defe36e587e97b530578a9607ececbb6\"},\"headline\":\"Social\/Digital Media: Planning is the key to your success\",\"datePublished\":\"2017-10-31T15:37:53+00:00\",\"dateModified\":\"2018-03-19T19:26:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/\"},\"wordCount\":342,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/clearviewcom.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/social-media-strategy-planning.png\",\"articleSection\":[\"Digital Media \/ Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/\",\"url\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/\",\"name\":\"Social\/Digital Media: Planning is the key to your success - Clearview Communications + PR\",\"isPartOf\":{\"@id\":\"https:\/\/clearviewcom.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/social-media-strategy-planning.png\",\"datePublished\":\"2017-10-31T15:37:53+00:00\",\"dateModified\":\"2018-03-19T19:26:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#primaryimage\",\"url\":\"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/social-media-strategy-planning.png\",\"contentUrl\":\"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/social-media-strategy-planning.png\",\"width\":852,\"height\":470,\"caption\":\"Social Media Planning Guide \/ checklist\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/clearviewcom.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social\/Digital Media: Planning is the key to your success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clearviewcom.com\/#website\",\"url\":\"https:\/\/clearviewcom.com\/\",\"name\":\"Clearview Communications + PR\",\"description\":\"The Message Masters Media Interview Skills\",\"publisher\":{\"@id\":\"https:\/\/clearviewcom.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/clearviewcom.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/clearviewcom.com\/#organization\",\"name\":\"Clearview Communications + PR\",\"url\":\"https:\/\/clearviewcom.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clearviewcom.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/Clearview-Final-Logo350.png\",\"contentUrl\":\"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/Clearview-Final-Logo350.png\",\"width\":836,\"height\":285,\"caption\":\"Clearview Communications + PR\"},\"image\":{\"@id\":\"https:\/\/clearviewcom.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Andy_CCPR\",\"https:\/\/www.linkedin.com\/in\/jabowen2014\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/clearviewcom.com\/#\/schema\/person\/defe36e587e97b530578a9607ececbb6\",\"name\":\"Andrew Bowen, APR\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clearviewcom.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/43b0a69d1d442cde1485a7bfa1695a2b?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/43b0a69d1d442cde1485a7bfa1695a2b?s=96&d=blank&r=g\",\"caption\":\"Andrew Bowen, APR\"},\"description\":\"Andrew Bowen (Accredited in Public Relations) is one of the most seasoned, experienced and trusted PR professionals in the nation. Bowen has four decades of experience in the communications industry as a newspaper reporter and editor, political press secretary, government public information officer, advertising\/public relations agency executive, author, crisis communications counselor, executive media interview coach, and firm owner.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social\/Digital Media: Planning is the key to your success - Clearview Communications + PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/","og_locale":"en_US","og_type":"article","og_title":"Social\/Digital Media: Planning is the key to your success - Clearview Communications + PR","og_description":"Launching a social media campaign as a key component of your marketing and traditional media strategy can have valuable positive results. If not well planned, however, with measurable objectives for your target audiences, your social media campaign will be an expensive, embarrassing flop.","og_url":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/","og_site_name":"Clearview Communications + PR","article_published_time":"2017-10-31T15:37:53+00:00","article_modified_time":"2018-03-19T19:26:23+00:00","og_image":[{"width":852,"height":470,"url":"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/social-media-strategy-planning.png","type":"image\/png"}],"author":"Andrew Bowen, APR","twitter_card":"summary_large_image","twitter_creator":"@Andy_CCPR","twitter_site":"@Andy_CCPR","twitter_misc":{"Written by":"Andrew Bowen, APR","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#article","isPartOf":{"@id":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/"},"author":{"name":"Andrew Bowen, APR","@id":"https:\/\/clearviewcom.com\/#\/schema\/person\/defe36e587e97b530578a9607ececbb6"},"headline":"Social\/Digital Media: Planning is the key to your success","datePublished":"2017-10-31T15:37:53+00:00","dateModified":"2018-03-19T19:26:23+00:00","mainEntityOfPage":{"@id":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/"},"wordCount":342,"commentCount":0,"publisher":{"@id":"https:\/\/clearviewcom.com\/#organization"},"image":{"@id":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#primaryimage"},"thumbnailUrl":"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/social-media-strategy-planning.png","articleSection":["Digital Media \/ Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/","url":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/","name":"Social\/Digital Media: Planning is the key to your success - Clearview Communications + PR","isPartOf":{"@id":"https:\/\/clearviewcom.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#primaryimage"},"image":{"@id":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#primaryimage"},"thumbnailUrl":"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/social-media-strategy-planning.png","datePublished":"2017-10-31T15:37:53+00:00","dateModified":"2018-03-19T19:26:23+00:00","breadcrumb":{"@id":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#primaryimage","url":"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/social-media-strategy-planning.png","contentUrl":"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/social-media-strategy-planning.png","width":852,"height":470,"caption":"Social Media Planning Guide \/ checklist"},{"@type":"BreadcrumbList","@id":"https:\/\/clearviewcom.com\/social-digital_media_planning_is_key_to_success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clearviewcom.com\/"},{"@type":"ListItem","position":2,"name":"Social\/Digital Media: Planning is the key to your success"}]},{"@type":"WebSite","@id":"https:\/\/clearviewcom.com\/#website","url":"https:\/\/clearviewcom.com\/","name":"Clearview Communications + PR","description":"The Message Masters Media Interview Skills","publisher":{"@id":"https:\/\/clearviewcom.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clearviewcom.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/clearviewcom.com\/#organization","name":"Clearview Communications + PR","url":"https:\/\/clearviewcom.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clearviewcom.com\/#\/schema\/logo\/image\/","url":"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/Clearview-Final-Logo350.png","contentUrl":"https:\/\/clearviewcom.com\/wp-content\/uploads\/2017\/10\/Clearview-Final-Logo350.png","width":836,"height":285,"caption":"Clearview Communications + PR"},"image":{"@id":"https:\/\/clearviewcom.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Andy_CCPR","https:\/\/www.linkedin.com\/in\/jabowen2014"]},{"@type":"Person","@id":"https:\/\/clearviewcom.com\/#\/schema\/person\/defe36e587e97b530578a9607ececbb6","name":"Andrew Bowen, APR","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clearviewcom.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/43b0a69d1d442cde1485a7bfa1695a2b?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43b0a69d1d442cde1485a7bfa1695a2b?s=96&d=blank&r=g","caption":"Andrew Bowen, APR"},"description":"Andrew Bowen (Accredited in Public Relations) is one of the most seasoned, experienced and trusted PR professionals in the nation. Bowen has four decades of experience in the communications industry as a newspaper reporter and editor, political press secretary, government public information officer, advertising\/public relations agency executive, author, crisis communications counselor, executive media interview coach, and firm owner."}]}},"_links":{"self":[{"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/posts\/940"}],"collection":[{"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/comments?post=940"}],"version-history":[{"count":5,"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/posts\/940\/revisions"}],"predecessor-version":[{"id":1094,"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/posts\/940\/revisions\/1094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/media\/942"}],"wp:attachment":[{"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/media?parent=940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/categories?post=940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clearviewcom.com\/wp-json\/wp\/v2\/tags?post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}