How to Create a Meaningful Company Slogan that Sets Your Brand Apart
Every day, I see and hear taglines and slogans for companies and organizations that are meaningless to their stakeholders. Perhaps you do, too. A few examples:
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Before sale or merger, consider a PR campaign to increase firm’s book value
Investing in market visibility multiplies profit when owners plan to sell or merge
Owners considering sale or merger should be doing all they can to improve company book value – and increase profit. One established method of doing both is to plan and launch a well-crafted public relations campaign that drives positive visibility to multiply brand value. Here is some research that supports taking that action: Continue reading
