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Slow down your delivery; speak to the reporter's note taking speed.
15 tips to help you prepare for a media interview
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Find out what others in your organization are saying, and be consistent with the organization’s views. Your Public Affairs Office or Marketing Department can help with clips and other background materials.
The complete CEO has effective media interview skills
Successful media interviews require planning, practice
Roberto C. Goizueta, the late chairman and chief executive officer of the Coca-Cola Company, presided over an historic period of record growth in his company’s business, profits, stock price and geographic expansion. During his tenure at the helm of the beverage giant from 1980 to 1997, Coke became the best known brand in the world, and made legions of investors millionaires. Those were heady days at Coke, fondly remembered.