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Slow down your delivery; speak to the reporter's note taking speed.
How to Write a Media Pitch Journalists Won’t Hate
I’m a recovering journalist … a veteran of almost 20 years as a daily newspaper reporter and editor. Now, I interact with reporters and editors almost daily, and the art of the media pitch has changed considerably in the past 10 years. So, I asked our leading writer, Libby Baldwin, to give us a bit of an update on story pitching tips and techniques. All PR people, listen up! – Andrew Bowen, APR, CEO of Clearview Communications + PR
No, you don’t need a press release.
One of the most troubling questions public relations practitioners are asked goes like this: “We just need a news release. Can you do a news release for us? How much would a news release cost?”