A risk analysis process can help CEOs avoid a crisis
Could a corporate crisis put your business out of business, or cause a major financial setback?
If it’s not managed effectively, the answer is clearly “yes.” As a CEO, that fact might be one of the concerns that keeps you awake at night. The chances are good you won’t even see the crisis coming unless you take steps now to assess your vulnerabilities. Where are the soft spots, the areas most likely to generate a corporate, product or organizational crisis? Just how vulnerable are you? The only way to answer those questions is to roll up your sleeves and start digging.
Analyze your audience or waste resources.
Audience analysis a key component in PR success; My MacDill message is an example worth studying
No, you don’t need a press release.
One of the most troubling questions public relations practitioners are asked goes like this: “We just need a news release. Can you do a news release for us? How much would a news release cost?”