Beware the 3-word call: A look at the good, the bad and ugly
As a communicator, amateur historian and linguist, I am fascinated by the power of words, especially 3-word admonitions thrown about to persuade people to take action.
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How to Strengthen Your Leadership Powers Through Self-knowledge
Is it a case of “everything old is new again,” or “great advice is timeless”?
My new year’s resolution to study more of the writings of distinguished business developers resulted in a pre-dawn mental shock this morning when I was struck by the uncanny similarities between the messaging of Dr. William Anton in his seminal work, Business Success Through Self Knowledge, and that of sales guru Jeffrey Gitomer in his Little Red Book of Selling.
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How to Get to Yes with 6 Laws of Persuasive Communication
I’m having genuine interest from people in my presentation to groups on the topic, “Persuasive messaging for leaders – how to get to ‘yes’!” A major reason for the popularity of the subject is that so many people find it difficult to persuade other people to their point of view in what I believe is the most fractious public and personal communications environment I have witnessed in my lifetime (the Vietnam era included).
Horns and Halos or Fishes? How audience analysis turns your message into real communication
The real reason we speak before any group is to get our message across. We always have a purpose in mind – to get the audience to think, feel or do something we believe to be important. We craft our message carefully to have the full impact we intend.
10 Signs for CEOs Your Company is at Risk of a Major PR Crisis
Do your managers know your corporate crisis communications plan?
Wait, what? What crisis communications plan?
Exactly.