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public opinion

Attorneys should know perils of court of public opinion

Legal counsel and public relations counsel: oil and water? Not necessarily. We both are often required to collaborate to provide our professional points of view and expert advice to chief executive officers facing or managing a corporate crisis.

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Posted by Andrew Bowen, APR
August 22, 2017 in Crisis Communications
Brand Awareness - Messaging Strategy - Clearview Commuications

Analyze your audience or waste resources.

Audience analysis a key component in PR success; My MacDill message is an example worth studying

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Posted by Andrew Bowen, APR
August 22, 2017 in Brand Awareness , Corporate Communications

No, you don’t need a press release.

One of the most troubling questions public relations practitioners are asked goes like this: “We just need a news release. Can you do a news release for us? How much would a news release cost?”

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Posted by Andrew Bowen, APR
August 22, 2017 in Corporate Communications , Media Relations
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